HI Y’all!

I graduated from Louisiana State University in 2023 with a Bachelor of Fine Arts degree with a Minor in digital advertisement.  I would characterize myself as someone who is ambitious, reliable, and detail-oriented with years of experience working in the graphic design industry.  I have worked on a variety of projects ranging from social media, brand identity to editorial design.  I’ve worked with a few clients including Friends of City Park in Baton Rouge, Screaming Eagle Co-Pack, Dallas Flavors, Ragin’ Cajun and Cajun’s Choice.

I have also had the opportunity to intern with MESH, a national branding, marketing, and advertising agency. I was guided by some of the most creative minds in Baton Rouge. I have learned the importance of networking and teamwork throughout my time as an intern and have built many relationships. I was grateful to have been a part of a team that takes pride in their work and has won numerous American Advertising Awards for their creative branding and campaigns.

Beyond my professional career, you will find me reading, exploring new restaurants, and enjoying the colorful culture and festivities of Louisiana.  I am also quite spontaneous when it comes to taking trips and enjoy creating memories along the way.

-Krystal Figueroa

Resume

  • Louisiana State University

    Bachelor of Fine Arts | Minor in Digital Advertisement

    GPA: 3.94

  • Art Director

    Graphic Designer

    Child Trends / July 2023-Present

    • Designed and produced 30+ digital campaigns across Facebook, LinkedIn, and Instagram, driving a 4,000+ follower increase and significantly boosting online engagement within one year.

    • Developed and maintained monthly communications calendars for social media, newsletters, announcements, and website content.

    • Developed 30+ interactive briefs and PDFs fully compliant with Section 508 accessibility standards, supporting donor relations, community outreach, and increasing fundraising success.

    • Led the creation of 10+ custom presentation decks, marketing templates (Mailchimp), animated videos, GIFs, and brand assets while managing 6+ projects simultaneously, consistently delivering on time, on budget, and exceeding quality expectations.

    • Tracked and reported key engagement KPIs, applying insights to improve communication strategies and audience reach.

    Art Director

    Freelance | Screaming Eagle Co-Pack (B2B | Food & Beverage Manufacturing) / January 2020-Present

    Leading full creative direction for two emerging beverage brands (caffeinated and alcoholic), overseeing branding, packaging design, dielines, production files, and retail-ready displays from concept through market launch.

    Designed and executed digital marketing initiatives, including static, animated, and motion social media content, print and digital campaigns, sales tools, and POS materials to drive brand awareness and retail engagement.

    • Conducted market research and competitive analysis to inform brand strategy, packaging decisions; collaborate cross-functionally with operations, marketing, and retail partners to ensure cohesive brand execution.

    • Directed designers while collaborating with a team to develop a comprehensive trade show display, including two custom logos, enhancing brand representation.

    • Directed the design of marketing materials, including postcards, business cards, and a website, contributing to an increase in potential customer inquiries and attracting new investors.

    • Delivered polished files, mockups, and final assets for both digital and print production under tight timelines.

    Senior Graphic Designer

    Freelance | Acadian Kitchens (Food & Beverage B2C/B2B) / January 2023-July 2023

    • Worked along side the Chief Commercial Officer, provided creative input, and led the design of packaging and marketing materials for 9 products, enhancing brand consistency and customer appeal.

    • Expertise in print production processes, including color management, various print methods, and skilled in developing and modifying die lines for various packaging formats.

    • Managed other marketing projects that include E-commerce/Amazon, updates to the website, management of digital assets online, and general sales and retail marketing material development.

    • Graphic Designer

    • LSU Student Health Center / August 2022-January 2023

    • Designed and managed 3–5 weekly social media posts, increasing engagement by 15%.

    • Created branded promotional materials including signage, apparel, and event collateral that significantly increased student event visibility and turnout.

    • Applied targeted design strategies to support health awareness campaigns, aligning visuals with campus initiatives and student      engagement goals.

    Graphic Design Intern

    MESH / May 2022-August 2022

    • Supported monthly team workshops to refine professional skills and develop innovative social media strategies.

    • Developed the content and script copy for TikTok and Instagram, driving an increase in follower engagement.

    • Designed a variety of digital assets, including social media posts, video content, animated GIFs, banners, and digital advertisements, to elevate brand presence for clients.

    • Art Director

    • Freelance | Screaming Eagle Co-Pack (B2B | Food & Beverage Manufacturing) / May 2022-July 2022

    • Directed designers while collaborating with a team to develop a comprehensive trade show display, including two custom logos, enhancing brand representation.

    • Directed the design of marketing materials, including postcards, business cards, and a website, contributing to an increase in potential customer inquiries and attracting new investors.

    • Delivered polished files, mockups, and final assets for both digital and print production under tight timelines.

  • English- expert

    Spanish- Proficient

    • Adobe Premiere Pro

    • Adobe Photoshop

    • Adobe Illustrator | Adobe InDesign

    • Adobe After Effects

    • Adobe XD

    • Adobe Lightroom

    • Adobe Express

    • Figma

    • Mailchimp

    • Photography

    • Packaging

    • UI/UX design

    • Marketing & Analytics

    • Adobe Firefly

    • Digital Advertising

    • Website Management

    • Social Media Marketing

  • 2022-2023 Silver American Advertising Awards Winner

    Publication Design: Editorial Spread-Type Guru

    2022-2023 Silver American Advertising Awards Winner

    Cross Platform: Integrated Brand Identity Campaign-Slimline

    • Brand Identity Design

      • Brand Strategy, typography, color palettes, logo design , business cards, icon systems, brand guidelines

    • Marketing and Advertising Design

      • banners, marketing, emails, billboards, Presentation design,posters, social media graphics, brochures, print and digital ads

    • Packaging Design

      • label design, dielines, product packaging, packaging mockups, box, specialty packaging

    • Motion Design

      • Logo animation, animated infographics, GIFS

    • Social media content creation