ETRO

I rebranded ETRO through a refined black-and-white identity that reinterprets the house’s heritage through a modern, minimalist lens. Inspired by ETRO’s iconic textiles and pattern-making, the concept elevates fabric, texture, and ornament as the foundation of the brand system. The monochromatic palette creates a sense of understated luxury, allowing pattern and materiality to take center stage while introducing a bold, unexpected edge. The result is a sophisticated rebrand that feels timeless, tactile, and distinctly modern.

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BRAND IDENTITY / PACKAGING